Description

The Daimler Conquest Century was introduced in 1954 as an upgraded version of the standard Daimler Conquest saloon. It was intended to offer improved performance, enhanced features, and a more luxurious driving experience while maintaining the traditional Daimler values of refinement, craftsmanship, and understated prestige. Positioned as a more spirited and desirable option in the mid-range luxury car market, the Conquest Century helped refresh Daimler’s appeal in a post-war Britain that was beginning to embrace more dynamic motoring.

Under the bonnet, the Conquest Century featured a 2.4-litre straight-six engine, similar in displacement to the standard Conquest but with a number of upgrades. These included a higher compression ratio and the addition of twin SU carburettors, which increased the engine’s output to approximately 100 horsepower—hence the “Century” name. The result was noticeably better acceleration and a higher top speed, which gave the car a livelier character without sacrificing the smoothness and quiet operation that Daimler customers expected.

The transmission remained Daimler’s familiar pre-selector gearbox coupled with a fluid flywheel. This unique system allowed the driver to select gears in advance and engage them with a pedal movement, providing seamless and clutch-free changes. While somewhat unconventional, it suited the car’s refined nature and was particularly well regarded in city driving and relaxed touring.

Visually, the Conquest Century retained the conservative yet elegant styling of the standard Conquest. It featured a tall, fluted Daimler grille, generous chrome trim, and clean, upright body lines. Subtle changes, such as improved trim and badging, distinguished it from its less powerful sibling. The car’s proportions were solid and traditional, with a four-door saloon configuration and a practical boot.

Inside the car, the Conquest Century offered a well-appointed cabin with high-quality materials. The dashboard was finished in polished walnut veneer, and the seats were trimmed in leather. The level of equipment was generous for its class, with features such as a heater, clock, and comprehensive instrumentation coming as standard. The interior design reflected Daimler’s commitment to comfort and conservative British luxury.

In addition to the saloon, Daimler also offered Conquest Century-based variants, including a drophead coupé and a few estate models. These were typically built in collaboration with coachbuilders such as Tickford and featured the same upgraded mechanicals with bespoke bodywork tailored to individual preferences.

The Conquest Century remained in production until the late 1950s, when Daimler began transitioning to newer models such as the Majestic and Majestic Major. Though never a high-volume car, the Century was respected for its blend of performance, refinement, and traditional values, and it served a loyal customer base that valued distinction over fashion.

Today, the Daimler Conquest Century is considered a collectible classic, admired for its smooth engine, unique transmission, and dignified character. It is often found in the hands of enthusiasts who appreciate its place in British motoring history and its role in sustaining Daimler through a period of significant change in the automotive world.