Description

The Datsun Bluebird 1200 refers to the Datsun Bluebird 312 series, produced between 1960 and 1963, and was an evolution of the original 310 model. This version of the Bluebird introduced a more powerful 1.2-litre engine and several refinements in styling, comfort, and performance, helping to solidify Nissan’s position in the compact family car segment both in Japan and in overseas markets.

At the heart of the Bluebird 1200 was the Nissan E1 engine, a 1,189 cc inline-four overhead-valve unit that produced around 55 horsepower. It replaced the earlier 988 cc engine from the 310 and provided improved acceleration and greater usability, especially for export markets where road conditions and expectations were more demanding. The E1 engine was paired with either a three-speed or four-speed manual transmission, depending on trim level and market.

Visually, the Bluebird 1200 retained much of the same basic design language as the earlier 310 but featured subtle updates. These included a slightly more prominent front grille, revised chrome details, and a cleaner, more mature overall profile. The body styles available included a four-door sedan, two-door sedan, and a three-door wagon (or van), offering customers more choice for personal or commercial use.

Inside, the Bluebird 1200 was relatively comfortable for its time, with improved seat design, better cabin materials, and optional equipment such as a heater, radio, and more advanced instrument clusters. While still considered a budget-friendly compact, it offered a higher level of trim and refinement than many earlier Japanese cars, which helped it gain favor in overseas markets.

Mechanically, the car featured independent front suspension with coil springs, a live rear axle with leaf springs, and drum brakes on all four wheels. The suspension setup provided a smoother ride compared to older models, and the increased engine size improved highway cruising and hill-climbing ability—important factors in markets like North America and Australia.

The Bluebird 1200 played a critical role in expanding Nissan’s global footprint. In many countries, it was among the first Japanese cars available, and it helped dispel lingering perceptions of Japanese vehicles as underpowered or flimsy. It was exported widely and known for its dependability, economical running costs, and practical design.

Production of the Bluebird 1200 ended in 1963, when it was replaced by the more modern and stylish Bluebird 410 series, designed by Pininfarina. That model marked the beginning of Nissan’s more aggressively styled exports, but it was the 1200 that truly laid the groundwork.

Today, the Datsun Bluebird 1200 is an important piece of Nissan’s heritage. While it’s not as well-known as later Bluebirds or Z-cars, it represents the company’s early commitment to building cars that were not just cheap, but also well-engineered and reliable. Surviving examples are rare, especially outside Japan, but they are valued among collectors for their historical significance and simple mechanical charm.