Description
The Ford V8 Model 78 DeLuxe Cabriolet, introduced in 1937, was one of the most stylish and refined body styles in Ford’s lineup during the late 1930s. The “Model 78” designation covered the full 1937 Ford range, and the DeLuxe Cabriolet represented the higher trim level of the convertible models, combining the practicality of roll-up windows with the elegance of an open car. It was positioned as a premium offering for buyers who wanted something more glamorous than a sedan, but not as expensive as the luxury marques of the time.
The Cabriolet was a two-door convertible distinguished from the simpler Roadster by its roll-up glass windows, which made it usable as both an open car and a closed one. With the fabric top raised and windows up, it offered the comfort of a coupé, while with the top folded down, it transformed into a graceful open tourer. The 1937 redesign gave the Cabriolet a sleeker, more modern appearance than earlier models. Its body featured integrated front fenders, a V-shaped grille with fine horizontal bars, and headlights neatly faired into the fenders for the first time on a Ford, reflecting the Art Deco-inspired streamlining trend of the era.
Inside, the DeLuxe trim level distinguished itself with higher-quality upholstery, chrome detailing, and added convenience features compared to the Standard Cabriolet. Mohair or leather trim was available, and the dashboard carried a more sophisticated layout with round gauges and brightwork that echoed the exterior styling. The cabin comfortably seated two, with a rumble seat in the rear providing additional space for one or two occasional passengers.
Under the hood, the 1937 DeLuxe Cabriolet carried Ford’s famous flathead V8 engine. Two versions were offered: the smaller 136 cubic inch (2.2-liter) V8 producing 60 horsepower, and the larger and more popular 221 cubic inch (3.6-liter) V8 delivering 85 horsepower. Buyers seeking more performance overwhelmingly chose the larger engine, which gave the Cabriolet smooth and lively performance, with cruising speeds of 70 mph within reach. The three-speed manual gearbox and Ford’s rugged chassis construction provided dependability, while transverse leaf spring suspension front and rear gave a firm but durable ride. Mechanical brakes were finally replaced by hydraulic brakes in 1939, improving stopping ability on later examples.
Priced higher than Tudors, Fordors, or basic Coupés, the DeLuxe Cabriolet occupied a niche for style-conscious buyers who valued flair over practicality. It appealed particularly to professionals and younger buyers who wanted the prestige of a convertible with the reliability and affordability of a Ford.
Today, the Ford V8 Model 78 DeLuxe Cabriolet is highly sought after by collectors, not only for its rarity but also for its beauty as one of the most elegant prewar Ford designs. Restored examples highlight the balance of practicality and style that made the Cabriolet such a desirable car when new, while its flathead V8 ensures it remains enjoyable to drive even today. It stands as a classic example of how Ford successfully blended affordability with sophistication during the late 1930s.