Description
The Chevrolet Master DeLuxe was introduced in 1935 as a more upscale version of the Chevrolet Master series, offering enhanced styling, comfort, and features aimed at buyers looking for a premium experience at an affordable price. It remained a key part of Chevrolet’s lineup through the late 1930s, reflecting the growing sophistication of American automobiles during that period.
The Master DeLuxe featured the reliable 206.8 cubic inch (3.4-liter) “Stovebolt Six” engine, which produced around 80 horsepower by the late 1930s. This engine was known for its durability and smooth operation, and it was a cornerstone of Chevrolet’s success throughout the decade. Paired with a three-speed manual transmission, the drivetrain provided solid performance for everyday driving.
One of the key distinctions of the Master DeLuxe was its “Turret Top” all-steel body, introduced in 1935. This innovation replaced the previous wood-and-steel composite structures with a stronger, safer, and quieter design. It also allowed for more elegant, flowing lines and improved weather sealing. The styling reflected Art Deco influences, with rounded fenders, a bold vertical grille, and subtle chrome detailing that gave the car a modern, refined appearance.
The Master DeLuxe came in a variety of body styles, including sedans, coupés, town sedans, and convertibles. Interiors were notably upgraded compared to the standard Master models, featuring higher-quality upholstery, better insulation, and additional conveniences such as armrests, sun visors, and an optional in-dash radio.
In 1937, Chevrolet introduced independent front suspension—a major advancement in ride comfort and handling—which was first seen on the Master DeLuxe before being adopted across other GM lines. This further solidified the model’s reputation as a comfortable and progressive vehicle.
By the end of the 1930s, the Master DeLuxe had helped Chevrolet maintain its position as America’s best-selling car brand. It offered the average driver a taste of luxury and cutting-edge engineering without the high price tag associated with more expensive marques.
Today, the Chevrolet Master DeLuxe is highly regarded by collectors and classic car enthusiasts for its blend of pre-war style, solid mechanicals, and historical significance. Restored examples are often seen at vintage car shows, representing an era when Chevrolet truly mastered the balance of form, function, and affordability.