Description
The Chevrolet Monte Carlo Custom Cloud was a rare and unique variant of the popular Monte Carlo personal luxury coupe, customized by a company called “Custom Cloud Motors” (or occasionally referred to as Cloud Coach Corporation) in the mid-1970s. These limited-edition cars were created to mimic the opulent styling of a Rolls-Royce, aimed at buyers who wanted to stand out with a high-end look without paying the steep price of a luxury import.
Based on the Monte Carlo—usually a 1975 or 1976 model—the Custom Cloud transformation was all about exterior flair. The most striking alteration was the front end, which was entirely restyled to resemble a Rolls-Royce grille and fascia. The original Chevrolet front clip was removed and replaced with a tall, square, faux-Rolls grille, flanked by rectangular headlamps set into boxy surrounds. The bumper was also reshaped to accommodate the new front end, giving the car a stately and upright appearance unlike anything else on American roads at the time.
In addition to the new front, the Custom Cloud typically included a vinyl roof, opera windows, and luxurious exterior paint finishes, often in two-tone combinations. Chrome accents were abundant, and many of these cars wore wire wheel covers or full chrome wheels to enhance the upscale appearance. The “Custom Cloud” badging and sometimes a Flying Lady-style hood ornament added to the fantasy of owning a car inspired by ultra-luxury.
Inside, the Monte Carlo already offered a fairly plush environment, but Custom Cloud models were often upgraded further with velour upholstery, special trim, and additional comfort features like power seats, upgraded audio systems, and sometimes even aftermarket wood accents to continue the luxury theme. However, much of the cabin remained true to the stock Monte Carlo configuration, keeping costs within reach for consumers who wanted a splashy look on a more familiar platform.
Under the hood, the Custom Cloud generally retained the standard Monte Carlo engines of the day, which included a range of V8 options—most commonly the 350 cubic inch or the larger 400 or 454 cubic inch engines. Performance was more about smooth, effortless cruising than outright speed, as the modifications were primarily aesthetic. The focus was on luxury, presence, and comfort, rather than aggressive driving dynamics.
Production numbers for the Monte Carlo Custom Cloud are extremely limited, with estimates suggesting only a few hundred were made—some sources suggest fewer than 100. These were dealer-sold conversions or aftermarket builds rather than factory models, making them rare and somewhat niche among classic car collectors. Despite their rarity, their value can vary widely today due to their polarizing design and non-factory origins.
The Chevrolet Monte Carlo Custom Cloud is a striking example of 1970s automotive flamboyance—a time when personal luxury coupes were immensely popular, and when visual drama often took precedence over performance. For some, it’s an extravagant oddity; for others, it’s a bold and eccentric piece of motoring history that captures the spirit of customization and luxury imitation of its era.